Marketing, Communications & Business Analytics

Expand Your Reach Through Marketing

SMSC consultants have a demonstrated track record of developing effective, data-driven strategic marketing and communications services for a myriad of specialties in healthcare organizations. Key elements of our approach include:
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  • Customized Strategies

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    Developing customized strategies based on client needs that leverage technology and embrace best-practice methods.

  • Data-Driven Approach

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    Utilizing a data-driven approach to develop outreach approach, channel mix, and message development.

  • Engage Constituents

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    Creating and executing strategies that engage key constituents and drive behavior change.

  • Collaboration

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    Partnering with clients to gain a comprehensive understanding of organizational objectives and key constituents.

  • Flexible Parameters

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    Delivering “soup-to-nuts” communications services or a la carte project support depending on what best suits the client’s needs.

  • Expert Assistance

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    Bolstering an organization’s in-house marketing expertise and capacity.

  • Creative Solutions

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    Creating scalable solutions that align objectives with project budgets.


Key Services

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Develop communication strategies for internal and external audiences.

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Conduct analyses to identify opportunities and ensure that resource allocation is aligned with market potential.

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Create and execute omnichannel communication campaigns with an effective blend of traditional, digital, social media outreach, and public relations components.

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Provide interim marketing management and executive services.

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Execute consumer and patient engagement programs.

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Create compelling messaging for diverse audiences.

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Support internal and external brand development.

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Provide comprehensive strategic planning support.

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Solve complex communications challenges.

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Engage diverse constituencies to foster collaboration and facilitate achievement of collective goals.

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Lead program and service line launches.

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Conduct comprehensive data analyses to identify opportunities and ensure that resource allocation is aligned with market potential.

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Key Service Line Team Members

Beth Austin

Vice President, Operations

Heather Porter

Director, Marketing & Communications

Jeff Wigton

Director, Clinical Integration

Improve Your Approach to Messaging